[mr_isomies]

Big tobacco had "benefits to society" w/r/t the number of jobs it created, and the aggregated money that it re-invested in other businesses.

Rationalizing around individual experience buries the fact that the consumer well being is absolutely not necessary in a quarterly report: you individually gain something with FB or big tobacco; I individually loose something with FB or big tobacco. And vice-versa. In the end, the forces that matter are not tied to us as individual but to the company (or even, the industry) as a whole. Which is to say it is tied to performance, stake holders, legislation, and so on.

The only self-regulation that a company like FB (or Philip Morris) is willing to apply, is one that improve it's financial performance. Why would it do otherwise? Morality, good or bad, is a not a product of capitalism. The fact that you gain and I loose from these decisions is a happy accident, not an intentional result.