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I believe it is not the problem of 30% cuts. It is the Problem of Anti-Competitive behaviour when you have a competing services without the cost of cuts.

This is not the same as Amazon offering their own label in their Store. Customers could shop in dozens of many other online retail or local retail. And Amazon does not charge other label 30% cut for stocking fees.

I believe Apple should charge a fair amount only when they have a competing product or services within its locked system. Had Apple Charge 15% for the first year on Spotify and 10% for all subsequent subscription it would have been much better. I don't believe the 5% would work, as I have seen many saying 5% should be enough. The cost of running microtransaction, processing, billing, legal, etc are just about break even at 5% even in the scale of Apple. I don't see charging 10% would seem unfair. ( In US at least, in EU the processing fees are much much lower )

Or Apple should never have made Apple Music in the first place. I still don't see any value in Apple offering it. iTunes was required for iPod. And it changes the whole music industry as a whole, along with iPod sold which ultimately saved Apple. No one will buy iPhone because of Apple Music, and Apple Music itself isn't even profitable.