[petra]

It's hard to ship a million SKU's, in 1-2 days, accross the US, affordably, without commingling.

So they compensate using customer service.

And they are actively trying to solve this and reduce the number of SKU's.

"Amazon's choice" tag is one example of that.

[oneshot908]

In my experience so far, "Amazon's Choice" is rarely what I'd choose. So I'd guess by now that its value (probably calculated using some sort of ML model trained on sales data) has been gamed to death by motivated substandard sellers (so it probably needs a refresh like Google refreshes its scoring function for web pages in response to SEO).

I've also noticed that sponsored products (which I don't want ever) are better targeted towards my queries by EBay. The difference seems to be that Amazon deletes keywords until it has something both sponsored and irrelevant to show and hopes for the best. That must have survived A/B testing, yuck.

What I think it comes down to is I'm an oddball that wants organic search results. I understand why Google messes with that to deliver ads, but for the life of me, I'm trying to help Amazon take my money and they're getting in my way and my larger purchases (>$100) are migrating away now because it's becoming impossible to find what I want, occasionally worked around by searching the Amazon catalog, ironically, from Google.