I was curious whether the interviews were conducted directly for NALA, or as part of other research that proved useful as they started to hone in on creating NALA.
great question, they were actually out of curiosity to learn to build something in fintech.
Interviews themselves are really hard, I struggled to not ask 'leading questions' when I wanted the interviewee to say what I wanted to hear vs what was going to be an even more valuable insight to us.
Interviews themselves are really hard, I struggled to not ask 'leading questions' when I wanted the interviewee to say what I wanted to hear vs what was going to be an even more valuable insight to us.