[j-c-hewitt]

Yes, that is really the issue and because it is a common misunderstanding about the marketplace articles like this can be misleading.

There was no change to sellers and certainly Amazon wants more people to sell FBA rather than FBM because you obviously have to pay more to Amazon for each unit you sell if you use their warehouses plus storage fees besides than if you use your own warehouses and handle the shipping yourself. Amazon still wants these brands to sell their products on Amazon, but they don't want to be responsible for buying the goods from them if that makes sense.