[mejakethomas]

Snowplow is awesome - it doesn't come with a UI but here's a sample of what data is included:

https://github.com/snowplow/snowplow/wiki/canonical-event-mo...

A pretty common move is to drop this data into redshift/snowflake and query it with Mode/Looker/Tableau/whatever. Athena is a viable option as well, until you get into higher data volumes and don't want to pay for each scan.

Context: I'm a tech lead (data engineering) @ a public company, have set this system up 15+ times @ numerous other companies, and could not live without it at this point. Current co's snowplow systems process 250M+ events per day peaking @ 300k+ reqs/min, on very cost-efficient infra.