[lowkeyokay]

And is probably a reference to the Pinto Memo - a cost-benefit analysis performed by Ford in 1973 [0]

0: https://en.wikipedia.org/wiki/Ford_Pinto

[McKayDavis]

Direct link to Pinto Memo anchor: https://en.wikipedia.org/wiki/Ford_Pinto#Cost-benefit_analys...

PDF of Pinto Memo: https://www.autosafety.org/wp-content/uploads/import/phpq3mJ...

Fight Club "recall formula" segment: https://www.youtube.com/watch?v=q7bEkk5GHwg