[Jommi]

However, this argument falls apart when you look deeper into the fray of competition and examine barrier to entry.

Because so far search seems to be a self-perpetuating machine, it can be unfair to compare google and other searches as the amount of data Google already has could pose as an unfair advantage.

What if some other company had the same amount of data? Could they be doing a lot better job? Would the favor for google products dissapear?