[lifekaizen]

Spotify is saying they had to increase the price to $13 to sell on the store. This price was not popular so they left the store to maintain the $10 price across the board. This was back in 2016, not what is offered now.

> 2014 June > So, we give IAP a try. That means we are now charged Apple's 30% tax and sadly have to increase our price for our fans... to €12.99 a month.

> 2015 June > Because Apple Music doesn’t have to pay the 30% IAP charge, they are able to hugely undercut us and charge €9.99. To our fans, this just looked like we were ripping you off

> 2016 May > We opt out of Apple's payment system and the artificially uncompetitive price we had to charge for using it