This opens up a wide host of negative side-effects including the extreme ease of malware. I'd say the #1 value proposition for the App Store, and why most iOS users prefer it, is the guarantee of virus-free programs.
Why don't Apple/Google ensure AV/Malware protection is a default app? Why do we depend on Apple/Google protecting us from these big bad apps?
If not Apple/Google controlling it directly, I'd imagine there would be a reasonable market for malware/AV providers on mobiles, if not solutions provided by Apple/Google.
If not Apple/Google controlling it directly, I'd imagine there would be a reasonable market for malware/AV providers on mobiles, if not solutions provided by Apple/Google.