> Key Business Question to Answer: Is the value proposition of a large encrypted file transfer service enough to drive Firefox Account relationships for non-Firefox users.
Oh interesting. Their two hypotheses (which they will test) are that Send "can drive Firefox Accounts beyond the Firefox Browser" and that it will "will provide a valuable platform to research, communicate with, and market to conscious choosers..."
It sounds like they're investigating a premium service offering targeted at privacy conscious users. (The secondary hypothesis covers "revenue" and will be tested by conducting "research tasks ... in support of premium services KPIs.")
It sounds like they're investigating a premium service offering targeted at privacy conscious users. (The secondary hypothesis covers "revenue" and will be tested by conducting "research tasks ... in support of premium services KPIs.")