[r00fus]

> For example, they will/may start asking for address, phone number, real DoB and SSN for tax reporting purposes since this would be an income.

As I see it Hertzberg's proposal that Newsom announced would be the state collecting on behalf of the recipient. I would hope this could be done without providing identifying information.

The alternative proposal that companies pay users directly for their data is the one we should be wary of, as you're correct - companies would need your info to pay you. It was put in the article as a byline but didn't have any supporting commentary.