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by mparr4
2655 days ago
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Wow. Great post. Thanks for sharing. The heavy personal touch at first reminds me of PG’s quote: “Do things that don’t scale” I’ve recently launched a product, https://bugbucket.io that solves a problem I have but I’m struggling to find that first customer. The whole lightweight approach makes sense but now the problem is identifying whether the experiment is a failure or just needs to get in front of more folks... |
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It takes some time to get used to lean principles, especially if you have a dev background (as you do it seams). It's the opposite of "build it and they will come" mantra, and dev people are always like "how do you mean sell it before it's built?!" But it works. And it's a way better approach.
As for your tool, if you built it because you had the same problem, you are in the perfect position. You should understand very well the pain points, who has them, how it affects their everyday work and from there it should be easy to make tactics on how to approach potential users, what are the best selling points.
They say (and I completely agree) that the best sales person in a startup are founders, because they know everything about the idea, they are passionate about it and they don't give up easily.
Good luck!