[jakubp]

Maybe you missed the point of the article. The author is describing a common issue where people have lots of ideas, plan them out in their heads and get the reward in form of pleasure (anticipation of success, power, beauty, anything). They don't imagine or plan actually doing the work, they plan for wonderful outcomes. They never do what's necessary and become quite frustrated, not knowing why. There was even psychological research into this phenomenon if I recall correctly , and it yielded the somewhat surprising result that this is a strong habitual behavior and thus fairly hard to change.