[jsrfded]

We had the same debate at blekko. We nearly set up a blog.blekko.com, but corporate blogs can get so boring and impersonal. Writing on skrenta.com as the ceo of blekko helps me keep the tone more direct and avoid simply pushing the businesswire release out. In some of my recent posts I've tried to tell stories about projects we did around the launch.

Sure, you can do that on a corporate blog too. But something about them, maybe the multiple authorship, or the fact that it is a company blogging and not an individual...I don't know, I don't tend to read a lot of corp blogs.

[ryanwaggoner]

I know what you mean, but there are definitely examples of this done well. Though I don't always agree with their message, 37signals does this nicely. It's always clear to me who is writing and each person seems to have a unique voice.