| Today its less necessary and inefficient. Once upon a time the costumes of head of state, judges, generals and priests required all kinds of peacock level signalling. The illiterate masses needed the signals. Especially where authority figures were concerned. Today we are at a point were a CEO can walk into a meeting in shorts and people have the capacity to understand who has more decision making power. Are General's and Judges going to stop wearing their costumes? In large parts of the west much of it has disappeared. Not yet fully because when your job is to get people to do stuff that has nothing to do with their own needs distractions work. As more and more people get in touch with their own needs the power of distraction and manipulative signals will reduce. We are seeing this push back happening all over the place. In the past both the education system and professional hierarchies at work did a fantastic job of disconnecting people from their own needs to produce obedience. Today thanks to hyper-connection of the internet, the hierarchies are bypassed, and people are getting slapped in the face, a hundred ways, reminding them to think about their own needs. This is a new thing. It goes wrong a lot and produces bad outcomes but people are learning. And the learning is very different from the past. Because it comes through a network not from a hierarchy. |
I'm all for controlling our inner consumerism but I often find tremendous lack of self-awareness in the discourse. Nobody says MTG fans are "not clever" or shallow or manipulated by the system because they have an expensive hobby. Tourism, cars, good houses, good furniture, art, videogames, eating out, going to concerts, collecting vinyls, having pets - are all absolutely unnecessary for humans and can be considered as luxury from point of view of those who cannot afford these things.
People buy and do stuff because they like it and can afford it and that's it. You're not more enlightened or clever for not doing one unnecessary thing but doing some other.
I don't ever eat in restaurants/cafes and don't have a car. I'm not smarter than majority of Americans, I'm just really shy and don't mind using public transport, so these things are inefficient for me, but they might be efficient in providing some entertainment, comfort, novelty experience, social signalling for those with different preferences.