[fretlessjazz]

My first customer came from my own personal network as well.

The first customer that did _not_ come from my personal network was a result of posting to app directories such as feedmyapp.com and the like.

The best advice I can give on signing and keeping your first customer is to _make them happy_. Be nice. Crack jokes. When they call or email you, respond immediately. Your first customers are really important because they're vetting your business model in addition to trying your product.

Accept/understand that, as you observe your first customers interacting with your product, you're going to have to make changes. Make them quickly and reasonably.

Every company is unique, but that's how I found and retained my first customers.