Yes, and probably a much smaller pittance than that earned through ad revenue from the average brief visit, which means that this idea cannot succeed if it’s framed as an alternative to ads, unless a massive number of people are willing to pay for content with spare CPU cycles rather than with ad impressions. That seems highly unlikely for a number of reasons, chiefly that the demographic that would even understand the pitch is likely contained almost entirely within the demographic that uses adblockers.
A better strategy, then, would be to completely dissociate the idea from ads, and simply make it easy for content creators to ask users if they’d like to support their content via in-browser mining. Make it unobtrusive for viewers and both frictionless and highly configurable for creators. The goal should not be to maximize the number of viewers who consent, but to keep the potential loss in viewership and/or good will very close to zero. Let content creators decide how aggressively they want to pitch the idea to their viewers, with the default being about as aggressive as a small link off to the side soliciting donations.
The result would likely be an extremely high ratio of new widget installations to marginal unit of revenue, but it also wouldn’t totally crash and burn.
A better strategy, then, would be to completely dissociate the idea from ads, and simply make it easy for content creators to ask users if they’d like to support their content via in-browser mining. Make it unobtrusive for viewers and both frictionless and highly configurable for creators. The goal should not be to maximize the number of viewers who consent, but to keep the potential loss in viewership and/or good will very close to zero. Let content creators decide how aggressively they want to pitch the idea to their viewers, with the default being about as aggressive as a small link off to the side soliciting donations.
The result would likely be an extremely high ratio of new widget installations to marginal unit of revenue, but it also wouldn’t totally crash and burn.