[Viliam1234]

The equivalent approach in medicine would be:

"We are not getting paid to make people healthy; we are getting paid for reducing the hospital's costs and increasing its revenue. Health is just something nerdy doctors obsess about, because they are too busy thinking about all those Latin words."

Get competent doctors feel guilty about spending too much time studying medicine and curing people, and not having entrepreneurial skills instead -- that would be equivalent to telling software developers that software doesn't matter at all, only costs and revenues do.