[mikeshi42]

(Not creator, but have a similar chrome extension for personal use [0])

I think you might be confusing this product with shorteners like bit.ly. The format should actually be more semantic such as `m/roadmap/q2` rather than `bit.ly/Fa2ca`

That being said I agree the long term durability of the business would be a concern (as with any SaaS) for people. But that hasn't stopped the growth of other SaaS cos (and I'm sure there can be workarounds for ensuring usability even if they fold).

[0] https://chrome.google.com/webstore/detail/shortlink/apgeoooc...

[yingw787]

Ah, gotcha. I was thinking of the latter, haven't seen the former. I still think it's an induced, unnecessary dependency and I'm not sure I myself would trust something like this. But best of luck to the creators, I hope their customers will find it useful enough to renew/expand :)

[greglindahl]

Bitly supports custom domains and human-readable identifiers.