[samstave]

Personally, I think that Tesla could own the entire market, regardless of operator, if it were to develop the defacto standard rideshare vehicle, and financed it as such a % of the rideshare market.

See every yellow cab in NYC, as an example, is the same make/model of car.

Make a tesla Y vehicle and have the rideshare payment subsidize the car. So X% of every single ride goes to tesla to finance the car. And guess what they get as defacto: the data.

Let people qualify as a driver and put down a deposit, and the car must meet a quota of rides per month, which is tracked and displayed as the car is simply a 'device' at that point... and must be used to pay it off. Tesla doesnt care where the rider bookings come from, lyft, uber, whatever.

If the car is used for private purposes - then the owner is charged some function of the car's time as his "car payment"

Simple.

[bduerst]

Part of the reason rideshare works is because it puts the capex and credit risk on the driver, not the ridesharing company. Taxis are nice and all but that model didn't grow out of the most densely populated markets for a reason.

This model would be better suited for car rental companies, not manufacturers, to utilized unused assets (which I think some have already piloted).

[samstave]

Does my model still not work? Whereby instead of a "car payment" -- a price per mile/slice of your rideshare cost is automatically garnished from your services? And tesla pushes that particular vehicle as a vehicle that must be used as a rideshare vehicle - regardless of if its uber or lyft or whomever - and they reap the data and 'users flocking to their mobile devices'.

[bduerst]

Who is paying for the cost of the car up front? That is the person who is carrying the capex and credit risk of this operation.

Even with leases, the lease holder is paying with debt up front and is on the hook to fulfill payments, otherwise they're legally liable and their credit suffers. A rideshare rev split (or affiliate model) doesn't ensure the driver will cover the cost of the car and the manufacturer is on the hook with the risk of a depreciating asset not making money. If you do tie this to credit: - i.e. the driver pays in debt and loses if they don't fulfill rideshare payments - then you're just creating a lease with more strings attached.

[erikpukinskis]

> Who is paying for the cost of the car up front? That is the person who is carrying the capex and credit risk of this operation.

Banks, ostensibly. That's what banks do, buy credit risk.

Or Tesla might just take the risk themselves, they continue to be in a reasonable position to raise cash. That's not typical for them though, they've traditionally relied on banks for consumer financing.

This is speculation now, but I get the vibe from Elon that he is interested in a revenue share in the ridesharing world, but that he doesn't think Tesla should be own its own fleet. That puts them into a much more airy fairy financial model, and I think Elon likes the economics of selling cars. Tesla is already a hard enough sell on Wall Street as it is, without a big fleet of cars depreciating on the books.

[bduerst]

That is fundamentally not how banks work - they lend money to the manufacturer or the driver, meaning the latter two pay the cost and carry the risk. Banks are not paying the cost.

Tesla has issues with cash and liabilities at the moment, and I highly doubt that any type of scheme like you're describing would be floated by them in the near future.