[throwaway5752]

Not at all. It's to split Amazon retail and AWS. Not that I'm opposed to that or not, but it is the most obvious. If you look at templates of prior antitrust action, you'd probably see roadmaps of splitting ad presentation/platform from ad brokering/targeting in all of the companies mentioning.

[vlangber]

I might have a different perspective since I live in Norway. Amazon is not as dominating here as in the US.

[umanwizard]

It is not a monopoly in the US either. People are exaggerating.

[0815test]

AWS has plenty of viable competitors. They should split Amazon-the-website and Amazon-the-supplier-logistics-and-physical-retail-company, and force Amazon-the-website to accept listings from competitors fairly and openly.

[throwaway5752]

I think you're getting downvoted because the "AWS has plenty of viable competitors" is not really material - it's just that Amazon gets anticompetitive advantages as a combined entity.

And that's really a shame, because you're also dead on about the logistics/product point. I almost mentioned that, but it's complicated by competition from Walmart, Target, et al. Upvoted you on that basis. That similar to my point of "ad distribution / ad sourcing" split on FB and Google.