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by alexbowman 5682 days ago
There is also no one, single China. Thinking about my time here and what I've observed, let me share what I've found a Firefox user in China is probably like.

Firefox users have much in common with GMail users. They're often involved in IT related industries, or at least higher technology industries. They choose Firefox as they value a higher quality browser, like they choose GMail for a more trusted email solution with a greater feature set. They often speak English at work. They don't run Linux, that's far more niche. They're probably post-25 - not that Firefox/GMail is an older thing, but it is a self-discovered/word-of-mouth thing. They're technology influencers and are probably interesting in owning an iPhone for the feature set rather than the fashion statement. Many would probably also be interested in Android opposed to the bulk of China which may not have not heard of it (yet - wait for the Baidu edition). They're white-collar professionals. They might wear dockers and shirts to work, maybe a jersey in colder weather, maybe jeans. They probably don't primarily consume English/Western media but they might not be wholesale consumers of mainstream Chinese media; a critical eye would be thrown on some discussions, especially post-Sichuan earthquake and revelations, and Sanlu and other food crises. They might not use QQ (a popular MSN/ICQ like IM program), which really is saying something in China. They might have once used Twitter, but don't seek to 'jump the wall'.

In short, they're savvy, sophisticated consumers. But as mentioned in the article, the 'Internet experience' in China is quite different from the West, and convergence shouldn't be assumed. I look forward to the next post.

1 comments

> Android opposed to the bulk of China which may not have not heard of it (yet - wait for the Baidu edition).

No waiting needed. Chinese Android ROM, complete overhall of UI, far more iPhone like, installable on any Android device.

Unofficial English site: http://miui-dev.com/

Chinese: http://www.miui.com/