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by tatersolid
2656 days ago
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Basically anyone who uses Firefox, or anyone who has uBlock, AdBlock, uMatrix, Purify, etc. the installed is invisible to JS-based analytics. They simply never load the GOogle Analytics, NewRelic, or whatever code as part of their “tracking protection”. In financial services, we see about 15% higher unique users per day when analyzing HTTP logs versus Google Analytics. In fact, I’ve heard but not verified that GA now applies a “correction factor” to their stats to account for this. |
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