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by calbear81
2658 days ago
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When the hotel participates with an OTA like Expedia or others, they are not paying for the facilitation of the booking, they are paying for the demand that Expedia has generated for the hotel. An unsold room is perishable every night and the cost of not participating on Expedia is that the room is empty instead of being filled at a $20 lower profit margin. |
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