[jfasi]

While I'm happy to see Facebook doing this, I feel like it's already burnt the goodwill and trust it would have needed for the public to trust it. This isn't something you do retroactively, you're either proactive about security and privacy from the start or you're not.

Contrast this with how Apple became a privacy bulwark. No one asked them to encrypt iMessage and implement Secure Enclave and disable USB communication after 24 hours of screen lock or any of the other myriad security improvements they've made. They did it proactively, and they've been rewarded with perception accordingly.

My prediction: this is going nowhere. Zuckerberg promised a "Clear History" feature almost a year ago, and it's nowhere to be seen [1]. What reason do we have to believe that the company built by a Mark "Dumb Fucks" Zuckerberg [2] which failed to deliver the last round of promised reforms and used PR firms to discredit its opponents [3] has suddenly seen the light and is pivoting to privacy? Get real.

[1] https://www.recode.net/2018/12/17/18140062/facebook-clear-hi...

[2] https://www.theregister.co.uk/2010/05/14/facebook_trust_dumb...

[3] https://www.theguardian.com/technology/2018/nov/21/facebook-...