[wutbrodo]

This is a perfect example of the hysterical, emotional responses I always see around this topic, where people turn off their reading comprehension and critical thinking skills and turn into shitty pattern-matching buzzword machines. Nobody in this thread said anything about immunity; there's no reason to assume that the hypothetical person I'm talking about has lower susceptibility precisely _because_ he's aware of the effects of advertising and takes steps to control their effects on his purchase decisions.

[darkpuma]

If you've not taken steps to limit your exposure, then you're too naive to honestly claim you have lower susceptibility. Ad avoidance is the most effective method of ad resistance.