[refurb]

This is a great example.

I can only think one or two examples of drugs that "sold themselves". The new HCV meds are a good example of a lot of pent up demand even prior to approval. That said, there were still physicians out there that were not aware of the approval, so marketing still had work to do.

[chimeracoder]

> I can only think one or two examples of drugs that "sold themselves". The new HCV meds are a good example of a lot of pent up demand even prior to approval. That said, there were still physicians out there that were not aware of the approval, so marketing still had work to do.

Exactly - incredible demand for them, and even still Sovaldi didn't sell itself.