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by creaghpatr 2665 days ago
Doctors don't just become magically aware of new drugs, it's not like every MD gets a newsletter a la "here's what shows are coming to Netflix". Treatments compete over the condition/disease just like any competitive market, even if a drug has a patent.
1 comments

Why don't doctors just get a newsletter?
> Why don't doctors just get a newsletter?

Even if they did, that would literally be marketing, which is what you're apparently against.

I assume they meant a non-promotional newsletter that isn’t from the manufacturer.

Those do exist, but not all doctors read them. However, those same doctors might spare 10 min to have a manufacturer rep stop by to answer questions.

I’ll also add that doctors aren’t dumb. They know anything from manufacturers is biased - they want to sell drugs. They usually rely on other physicians to give them info on real world experience with a drug.