[sutterbomb]

Their in house brands are a large and growing part of the marketplace, so it's not quite right to claim they're moving away from being a direct retailer. Perhaps "retailer of other brands" is where they're moving away from but even that I'm not positive there's been any meaningful change of late.

[JoeAltmaier]

Even their house brands are sometimes outsourced - its been reported here that counterfeits occur even among them.