[CobrastanJorji]

Exactly. It feels very much like giant company syndrome. Some directors picked metrics like "frequency of fresh content on top of newsfeed," then that metric become a goal for some manager a few levels down, and when metrics become goals, they stop being good metrics. Nobody with the power to stop it would have been focused on "average value of content item," and everybody else had a motivation to get whatever content their group was in charge of some visibility, so it's more or less inevitable that it'd all go to shit.