[pandapower2]

>one app with three "skins" and three different brands, each a different level of "edginess."

They aren't a tech company as such but this reminded me of Coca Cola. There's Coke, Diet Coke, Coke Zero, Coke No Sugar plus whatever flavored variations they are currently doing. They are all slight variations on more or less the same product but it gives people the feeling that they are making a choice.

[naravara]

I think Coke No Sugar is supposed to be the replacement for Coke Zero. They also aren’t identical as Zero/No Sugar uses stevia as the sweetener while Diet Coke uses Aspartame.

I will bit the rebranding of Zero to No Sugar might have also been an attempt to get ahead of legislation to tax sugary drinks.