[Barrin92]

Because shaving off a minute of sleep isn't necessarily a profitable business that needs venture capital, which is the point of the article.

There is no moat in moving something from a billboard to a smartphone app, there is no obvious way in which this 'appification' industry is actually profitable or a viable business.

One particularly prominent example being moviepass. Is there some potential gain for customers in there somewhere, yes obviously but does that mean that sending you a credit card and having investors subsidize your cinema habits is a viable business or even worthy of being called 'technology'? No.

[Mirioron]

It's not a very profitable business because alarms/alarm clocks are already ubiquitous.