[Mvandenbergh]

There's no way for them to build the kind of moat that would do that.

I was in a mid sized English industrial town a while ago where the local cab company had their own app. It wasn't quite as slick as uber but pretty close for a presumably whitelabeled app in a place like that. Ok, fine it's irritating to have to download a custom app for every city or town you might use a cab in but the reality is that the overwhelming volume of uber rides are in the city where the customer lives.

[C1sc0cat]

Yes my local minicab company (in the UK) has a very slick system for handling bookings without an app - you can even book a cab from your last two locations without speaking to the operator.