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by tylerl 2661 days ago
While your opinion is popular, especially among privacy enthusiasts, it's also inconsistent with reality.

Google isn't spying on you. They don't give a damn who you are. This may come as a blow, but your browsing history is not valuable in and if itself.

Your identity and behavior is only valuable to Google for the purpose of making you happy with their services. It's only desirable to Google to the extent that it represents an ongoing voluntary relationship between you and them. Otherwise its value goes negative.

Your data, your history, your preferences, if you don't want to use that information to make their site and services more useful, then they have no reason to keep it. It's a liability instead of an asset. It gets purged pretty quickly. This is true all across the company. No information is retained without your ongoing consent. I am dead certain this happens.

This obviously doesn't apply to aggregate/anonymous data. They don't decrement their count of people living in San Francisco by 1 just because you don't want people to know you exist. That's not how opting out works. It's not how population statistics work.

2 comments

> [Your data is] only desirable to Google to the extent that it represents an ongoing voluntary relationship between you and them. Otherwise its value goes negative.

Ad targeting?

Source?