[dragonwriter]

> Maybe all of the discrete parts (the venue, the entree, the dessert) are more-or-less commodities, but it's how we package these things together that prevents an end-to-end commoditization of "wedding as a service".

I think you are partially right, but the key components aren't commodities, at least, for the clientele willing to spend enough money to be worth serving. Venues for ceremony and/or reception are quite often not, for instance