[LoSboccacc]

Weddings are deeply personal experiences. That's the hard part to scale, every one of them is pratically built to order.

What I learned on organizing mine is that service providers self organize in networks that refer each other not just as "favourtisement" but because they shared previous jobs and integrated well and that reduces their friction on delivering the client requests.

That something that a startup should target more than the end clients. Disrupting wedding planners seems more efficient than disrupting the wedding industry whole.