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Most of them talking about price and free tier. But I think good apps and good service is what can attract more listeners to Spotify. Their app is world class and a good competition to Apple Music. They have huge collection of curated playlists and new generation surely loves listening international albums and not just local music. I think they are going to grow faster and become a good competition to JioSaavn, Gaana, Wynk. There is a high chance some of them are going to shut down soon.