[ms013]

Not really. With recent articles talking about their push more deeply into health, privacy is a core feature and basis of trust. Very different than the marketing speak we get from other gigantic companies that are fundamentally ad brokers: privacy is at odds with their core business. Privacy is not at odds with where Apple is or is going, so there isn’t the business incentive there for them to violate it.

[krageon]

Their core business is propagating vendor lockin to tastefully designed highly-priced hardware of middling competence (but very good inter-operability). Privacy is something of a sauce. It's there, some people like it, but if you took it away I'm not convinced it wouldn't still sell. Their core audience by and large doesn't care about it at all.