[Aegaeus10111]

This is an adaptation of Design Thinking which designers have used for years. It's found in Human centered Design, Design Sprints, Jobs To Be Done... and others.

I've seen lots of projects fail, cost way over budget, take years longer than projected (personal recorded: I paid a developer to write me - his estimate - a 6 week project. 8 years later he returned my money), and/or completely miss the target because Dev jumps right in and starts coding - not being concerned with the "soft" stuff like business, usability, experience design, etc...

If this helps dev teams join the holistic effort to success, I'm all for it. I entirely agree that coders need to be problem solvers but also solvers of relevant problems.