[manigandham]

That's not what native ads are. They are about following the form and behavior of the surrounding content and can have all the same complex interaction and conversion tracking as any other ad.

Also video players with embedded ads have been around for years. The technology is already more advanced this and is just starting to roll out. Despite what you might think, there are plenty of checks against fraud and any publisher that does such blatant video fraud will get caught very quickly.