[acrooks]

I work at a company where most of our contracts are for larger enterprise businesses and, as a result, we have a training component to our launches.

As much as possible we try to bring a person from Product (dev + design + PM) to be involved in the launch project. The benefit here is that the product team gets direct access to the users. And they get "early access" to the challenges our customers face: in the early days of using a new product, the issues shine very bright compared to later when the users have found a suitable workaround. This has and will certainly continue to be essential to building empathy between the people who build the product and those who use it.