[tgtweak]

If a user is willing to message you, you can be sure many hundred other users are thinking/experiencing the same thing.

I remember support commenting that lots of users seemed concerned about security (messaging to ask if their files are kept after) and we were removing them, plus it was written in the privacy and terms page.

Finally we put in plain writing that we didn't keep any files, right on the landing page... 40% lift in conversions.

Support is a better signal than exit surveys.