[ebg13]

It seems like what this study is really showing, which everyone should already understand, is that your brain cannot process two different information streams at the same time with any measure of success. The farther away your audio stream is from information and the closer it is to steady state (say, unvarying trance beats or, even better, brown noise) the less the impact will be. It's like comparing one person talking to you vs two people talking to you simultaneously. This has been studied before already to death.

But the OP article's premise of tying language center and word selection to "creativity" is weird and sounds like just bad science.

[jeremyleach]

Exactly this.