[altairiumblue]

Yes, this always struck me as strange and at the time my naive thought was that Apple was overvalued.

https://www.youtube.com/watch?v=lTd7Iax-I60

What he says around 00:27 about Snickers applies very much to Apple as a brand. This is the only Buffet-ish explanation of why Berkshire would invest in Apple that I could think of.

And apart from this, the decision to buy a lot of Apple stock a while back was made by other asset managers, not Warren himself, and I'm sure was the result of thorough analysis, not based on some offhand comment in an interview.