[lynnetye]

In reverse order:

2. Yup! Companies are limited to choosing 8 values. They're also forced to rank them in order of importance. As you can see, not all companies select Impressive Team Members.

1. Pretty much every other job board / recruiting tool out there filters on compensation. If you're optimizing for comp, you have plenty of places to go! However, there's no place to discover companies that share your values. There's no place to learn about the team or what your day-to-day might look like before jumping through all of the other hoops (cover letters, apps, take-home tests, whiteboarding questions...). Not until Key Values that is. This is the space I'm working to fill.

Additionally, I'd argue that constraining your job search based on comp is a mistake. After some level of $$$, an additional $10k-$20k/year means a lot less than everything else. Value alignment (aka your happiness) is worth so much more.

As a not-so-extreme example: you couldn't pay me a $300k/year to work w/ people I hated.