[nickpsecurity]

They appear to have a strong focus on what customers actually want, hire bright people to figure out how to build it, are willing to gamble on some of it even if boss disagrees, make sure they keep whatever they build lean + scalable, use that to be profitable at scale on low margins, and tie stuff together as much as they can for higher satisfaction of customers and cross-selling them.

I'm not an Amazon guy or customer. Just guessing from what I read. I am pretty sure that lots of big businesses going cheap on or ignoring workers' advice, investing in expensive or inflexible systems, and pretending to listen to their customers contributes to their loss of market share to both startups with high customer focus + flexibility and pivoting behemoths like Amazon that emulate that.