| You speak with such confidence that YouTube is printing enough money to sustain such a massive additional cost but that's unlikely. Don't just take my word for it, the WSJ has reported on this matter [1] because Google doesn't release financial details for YouTube on its own. You've done nothing but rattle off assertions about how YouTube just so profitable and won't shut down, how there's so much money in ad-supported video hosting, how somebody else can do it. These are fantastic claims, by which I mean they are rooted in fantasy. I have no trouble believing that this represents an existential threat to YouTube. If Google massively shrinks or shuts down YouTube as a free and global content platform, it's not just their loss, it's ours as well. [1] http://www.wsj.com/articles/viewers-dont-add-up-to-profit-fo... Relevant snippet from the WSJ article: > The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure. |
And from a brand perspective? To younger people, YouTube is the part of Google that they like. It's not going away if it becomes marginally more expensive to run (and we are talking marginally. Facebook pays $28,800 a head for content moderation, and that's American employees), because all doing so does is open the door for a competitor--and while 2009-me thinks this is crazy to say, I find myself eyeing Microsoft in 2019, though Facebook is also of course a likely contestant--to come take all those eyeballs and all that analytics data.
I promise: it's okay to dare even a megacorporation to blink. We live in a society, they operate under our rules.