[yourapostasy]

The rational response when those receiving the message are not compensated with exactly the same, non-dilutive equity share class as founders, is explained in Urban Dictionary [1] from the Goodfellas movie [2]. Pay peanuts, get monkey effort. If KPI's were negotiated simultaneously with compensation, then perhaps there might be some more negotiating leverage equity between parties and a more honest appraisal and synchronization between goals and compensation, but standard practice is compensation is negotiated on a lagging basis compared to how often KPI's are established/modified.

The whole applicant's-must-book-sales-for-free schtick was so trashy they pulled it [3] once it came to light.

[1] https://www.urbandictionary.com/define.php?term=fuck%20you%2...

[2] https://www.youtube.com/watch?v=8L4HHPTiZN8

[3] https://www.crowdfundinsider.com/2018/10/140531-digital-bank...