[m31415]

> I can see definitely a lot of added value to the scientific document there.

You fail to see that nonprofit publishers (IEEE, AIP, APS, AMS, etc.) also typeset and copyedit articles just like Elsevier, and that too at a much smaller price. The point is that you don't have to charge customers exorbitantly if the only thing they are gaining on publishing with Elsevier is neatly typeset articles. Further, Elsevier outsources the production of its papers to companies [1] in India. If it's production quality that one wants, those companies can probably do it at a fiftieth of the price Elsevier finally charges the customer.

[1]: http://rivervalleytechnologies.com/#clients